Privacy Policy
This website is operated by US~Observer, Inc. (hereinafter, “US~Observer”, “We”, or “Us”). This Privacy Policy (the “Privacy Policy”) governs your access to the US~Observer website (https://www.USObserver.com/), the US~Observer mobile application, and any other services owned, controlled, or offered by US~Observer, now or in the future (all collectively referred to as, the “Services”). The term “You” or “User” shall refer to any individual that views, uses, accesses, browses, or submits any content or material to the Services.
BY VISITING, SIGNING UP, USING, BROWSING, OR ACCESSING THE SERVICES, YOU CONSENT TO THE DATA PRACTICES DESCRIBED IN THIS STATEMENT. IF YOU DO NOT AGREE WITH OUR PRIVACY PRACTICES, DO NOT USE THE SERVICES.
1. INFORMATION WE COLLECT
(a) Personal Information
Through the Services, we may collect Personal Information. "Personal Information" means information about you that specifically identifies you or, when combined with other information we have, can be used to identify you. Generally, we do not collect Personal Information about you when you visit and/or use the Services, unless you choose to provide such information to us. Submitting Personal Information through the Services is voluntary. By doing so, you are giving us your permission to use the information for the stated purpose.
(b) Legal Basis for Collecting Your Personal Information
We collect, process, and use your information for the purposes described in this Privacy Policy, based at least on one of the following legal grounds:
(c) Information We Collect and How We Collect Information
Through the Services, we may collect information that can identify you or your company when you voluntarily submit it to us. If requested, your Personal Information may include:
(d) Storage of Personal Information
We will take reasonable precautions, as well as physical, technical, and organizational measures in accordance with industry standards, to protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.
2. NON-PERSONAL INFORMATION
We collect and temporarily store certain information about your usage of the Services. Non-Personal Information means information that alone cannot identify you, including data such as cookies, pixel tags, web beacons, and device information.
(a) Device Data
We may collect information such as: the type of computer and/or mobile device you use; the unique device ID; the IP address; the operating system; and the type of mobile internet browsers.
(b) Usage Details
When you access and use the Services, we may automatically collect certain details of your access to and use of the Services, including traffic data, location data, logs, and other communication data.
(c) Location Information
When you first visit or use the Services, we may request permission to collect and use your device's precise geolocation. You can control how and whether we collect your precise geolocation information through your device's settings.
3. INFORMATION COLLECTION TECHNOLOGIES
The technologies we use for automatic information collection may include:
(a) Cookies (or Mobile Cookies)
We may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. You can accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.
(b) Retargeting/Advertising Cookies
Retargeting/Advertising cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you.
(c) Web Beacons
The Services and our emails may contain small electronic files known as web beacons that permit us to count users who have visited those pages or opened an email.
(d) Social Ad Services
We may use re-marketing through social media tracking cookies and pixel-based retargeting services. Please visit the respective Social Ad Platforms' Privacy Policies for more information:
- Google: https://policies.google.com/technologies/ads
- TikTok: https://www.tiktok.com/legal/page/us/privacy-policy/en
- Facebook: https://www.facebook.com/about/privacy/
- Instagram: https://help.instagram.com/478880589321969/
- X: https://business.twitter.com/en/help/ads-policies/other-policy-requirements/policies-for-conversion-tracking-and-tailored-audiences.html
4. CHANGING YOUR DATA COLLECTION SETTINGS
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We strive to provide you with choices regarding the Personal Information you provide to us. You may need to adjust the settings on your computer and/or device to restrict the collection of information by the Services.
5. THIRD-PARTY AUTOMATIC INFORMATION COLLECTION
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When you use the Services or its contents, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties may include:
- Advertisers, ad networks, and ad servers
- Analytics companies
- Your mobile device manufacturer
- Your mobile service provider
- Your Internet provider
6. HOW WE USE YOUR INFORMATION
(a) Operation
- Operate, maintain, and improve the Services
- Provide you with the Services and its contents
- Send you reminders, technical notices, updates, security alerts, support, and administrative messages
- Carry out our obligations and enforce our rights
- Maintain the security of Services
(b) Usage and Analytics
- Estimate our audience size and usage patterns
- Perform analytics and conduct customer research
- Analyze advertising effectiveness
7. HOW WE DISCLOSE YOUR PERSONAL INFORMATION
The Personal Information you provide to us, whether voluntarily or automatically, may be used and disclosed in the following instances:
- To Other Users: Your Personal Information may be disclosed if you voluntarily message or otherwise communicate with other Users.
- With Vendors Who Provide Services for Us: We may disclose Personal Information for business purposes with service providers.
- To Report or Collect on Debts Owed to Us
- To Comply with Legal Requirements
SMS Program Disclosure: No mobile information or text messaging originator opt-in data and consent will be disclosed to third parties or affiliates for marketing or promotional purposes.
8. HOW WE DISCLOSE YOUR NON-PERSONAL INFORMATION
We may disclose Non-Personal Information:
- For the same reasons we might disclose Personal Information
- With our advertisers for their own analysis and research
- To facilitate targeted content and ads
- With third-party ad servers to place our ads
9. DATA DISCLOSURE AND NON-DISCLOSURE OF MOBILE INFORMATION
No mobile information or text messaging originator opt-in data and consent will be disclosed to third parties or affiliates for marketing or promotional purposes. This information will only be used by US~Observer and its aggregators or providers of the Text Message services to deliver the SMS Program.
10. HOW TO ACCESS, UPDATE, WITHDRAW CONSENT, OR DELETE YOUR INFORMATION
If law applicable to you grants you such rights, you may ask to access, correct, or delete your Personal Information that is stored in our systems. You may also ask for our confirmation as to whether we process your Personal Information or ask to withdraw any consent you have previously provided.
If you wish to exercise any of these rights or withdraw your consent, please contact us at support@USObserver.net.
11. SECURITY AND DATA RETENTION
The security of your Personal Information is important to us. We seek to protect your Personal Information from unauthorized access, use, and disclosure using appropriate physical, technical, organizational, and administrative security measures. For example, the Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of Personal Information.
12. COMPLIANCE WITH APPLICABLE LAWS AND REGULATIONS
(a) California “Do Not Sell or Disclose My Info” Notice
We may work with Google, Facebook, and other companies that use information collected from cookies and similar technologies. You can opt-out of the use of your information for interest-based advertising through browser settings, privacy browsers/plug-ins, platform settings, or ad industry tools.Your CCPA Rights: As a California resident, you have the following rights as of January 1, 2020:
- Information: You can request information about how we have collected and used your Personal Information
- Access: You can request a copy of the Personal Information that we have collected about you
- Deletion: You can ask us to delete the Personal Information that we have collected from you
- Opt-out: You can opt-out of any disclosure of your Personal Information
- Non-discrimination: You are entitled to exercise the rights described above free from discrimination
(b) Privacy Notice for Colorado Residents
As a Colorado resident, you have rights under the Colorado Privacy Act (CPA) effective as of July 1, 2023, including the right to opt out, know, access, correct, and delete your personal data.(c) Privacy Notice for Connecticut Residents
As a Connecticut resident, you have rights under the Connecticut Data Privacy Act (CTDPA) effective as of July 1, 2023.(d) Privacy Notice for Nevada Residents
If you are a Nevada resident, you have the right to submit a verified request to us, directing us not to make any disclosure of certain Personal Information.(e) Privacy Notice for Utah Residents
As a Utah consumer, you may have rights under the Utah Consumer Privacy Act (UCPA).(f) Privacy Notice for Virginia Residents
As a Virginia resident, you have rights under the Virginia Consumer Data Protection Act (VCDPA).13. CHILDREN'S PRIVACY
The Services are not directed to or intended for use by children under 13 years of age. If you are a child under the age of 13, please do not attempt to register for or otherwise use the Services or send us any Personal Information. If you believe that a child under 13 may have provided us with Personal Information, please contact us at support@USObserver.net.
14. UPDATES TO THIS POLICY
We reserve the right to change, modify, update, add, or remove portions of this Privacy Policy at any time. Any changes or updates will be effective immediately upon posting to this page. Continued use of the Services after the effective date of any change in this Privacy Policy will constitute acceptance of such changes.
15. CONTACT US
If you have questions, comments, or concerns regarding this Privacy Policy, please contact us at:
Email: support@USObserver.net
Phone: 602-960-4609